Business and Psychology

Program overview The Master's degree combines business and psychological perspectives to prepare future leaders for the increasing complexity of management roles. The programme recognises that effective executives need not only economic and managerial expertise but also a solid understanding of human behaviour in organisational settings. Coursework in psychology strengthens insight into individual and group behaviour, while business and economics modules cover the practical knowledge needed to operate in corporate and market environments.

Curriculum and focus An interdisciplinary faculty drawn from business, economics and psychology integrates these fields so students learn to apply psychological insights directly to managerial challenges. The degree offers a wide range of topics addressing management and organisational behaviour across different contexts. Courses are organised into five main subject areas:

• Human resource management and personnel psychology
• Behaviour in organisations
• Market and competition
• Behavioural economics
• Methodology

Admissions — what to check

• The original programme description did not list specific entry or application requirements.
• International applicants should consult the official programme webpage or contact the admissions office for definitive information on eligibility, application deadlines and required documents.
• Common items to be prepared (verify with the university): academic transcripts and degree certificate, proof of English proficiency, résumé/CV, and letters of recommendation or motivation letter if requested.

Curriculum overview

This interdisciplinary MSc blends core business topics with psychological theory and research. The curriculum is organised around five thematic pillars—Human Resource Management and Personnel Psychology; Behaviour in Organisations; Market and Competition; Behavioural Economics; and Methodology—allowing you to combine organisational and market perspectives with rigorous empirical approaches. Early in the programme you take required foundation modules, including an interdisciplinary module titled "Business and Psychology: Joint Seminar with Tandem Projects," which establishes the conceptual and practical base for the rest of the degree.

Teaching and outcomes

You can tailor your studies through a mix of required modules, required electives and free electives, giving substantial scope for individual specialisation. An interdisciplinary research seminar runs across semesters three and four and is closely linked to the Master’s thesis, providing hands-on research experience and direct supervision for your final project. All mandatory courses are taught entirely in English, while many elective options are available in either German or English—useful if you want to study in both languages. Graduates can expect to gain applied knowledge in personnel and organisational behaviour, skills in designing and analysing behavioural and market-oriented research, and practical competence in applying psychological insights to business problems.

Key facts and requirements

• Five thematic pillars: Human Resource Management & Personnel Psychology; Behaviour in Organisations; Market & Competition; Behavioural Economics; Methodology
• Early mandatory module: Business and Psychology — Joint Seminar with Tandem Projects (foundation for all pillars)
• Programme structure: required modules, required electives, elective modules (substantial choice for individual focus)
• Interdisciplinary research seminar across semesters 3 and 4, strongly linked to the Master’s thesis
• Language of instruction: all mandatory courses in English; required electives and electives offered in German or English
• Course formats include: lecture, project, seminar, tutorial, virtual lecture
• Course materials/handouts often available as PDF downloads

Graduates are prepared for leadership and specialist roles that require both economic expertise and psychological insight. Typical career paths include human resources and personnel development, organizational development and change management, consumer and market research, behavioural insights roles in companies, strategy and management consulting, and roles in behavioural design or user experience where understanding human decision-making is crucial.

The programme’s methodological and analytical training also provides a foundation for data-driven applied roles (e.g. analytics in marketing or HR) and for academic research; graduates seeking an academic career can apply for PhD programmes, although this Master is not offered as a combined Master–PhD track. The interdisciplinary profile is particularly valued in organisations aiming to integrate behavioural perspectives into management and policy.