Digital Media Manager

Overview This English-taught MA program prepares you for management roles in the digital sector by combining strategic thinking with hands‑on technical and organisational skills. You will learn to design and evaluate digital business models, analyse target groups to inform product and marketing decisions, and identify new media-driven business opportunities. The curriculum also covers how different media formats are used by diverse audiences and how to choose and apply software tools effectively.

Skills and methods The degree teaches you to assess modern technologies and use software tools in a practical, goal‑oriented way. You will become familiar with contemporary project management approaches and concepts for shaping the digital workplace, giving you the ability to run digital projects and design work environments that support collaboration and productivity.

Specialisations and career focus In the second part of the program you deepen your expertise by choosing one of two specialisations: a project management track paired with an additional foreign language to boost your readiness for international projects and negotiations; or a digital workplace track focused on creating organisational structures and developing teaching and leadership competencies. Graduates leave equipped for roles across media, communication, digital product management and organisational transformation — particularly in international and multilingual contexts.

Admission and application (what to check)

• Consult the official programme page for the exact admission criteria and application deadlines.
• Verify any English-language proficiency requirements and acceptable evidence (if your prior studies were not in English).
• Contact the admissions office for the list of required documents (transcripts, CV, statements, etc.).
• International applicants should review visa/residence permit rules and practical arrangements for studying in Munich.

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Graduates are prepared for roles that bridge strategy, technology and media, such as digital project manager, product manager for digital services, digital media strategist, consultant for digital transformation, or manager of digital workplace initiatives. The programme’s focus on business model development, target-group analysis and technology evaluation equips alumni to design and implement digital offerings in agencies, startups, media companies and corporate digital teams.

The project management specialisation (combined with a foreign language) targets careers in international projects and negotiations, while the digital workplace specialisation suits positions focused on organisational design, change management and leadership in learning/training functions. Practical schedule flexibility (three fixed study days) supports gaining professional experience alongside studies, which can ease transition into industry roles.