Description The Master’s programme is taught entirely in English and is open to both German and international students. It takes an interdisciplinary approach, combining engineering and management perspectives across the full value chain — from procurement, research and development, and production to sales and marketing — with a strong emphasis on innovation and digital technologies.
Digital transformation is a central theme: the curriculum addresses digitisation of products and processes, the Internet of Things (IoT), and the growing role of software in product and service development. Students explore how connected devices collect, process and share data, and how concepts such as Industry 4.0 (intelligently networked factories and advanced logistics) reshape manufacturing and operations. Retail and service examples — mobile payment, shopping apps and augmented reality — illustrate how digitisation changes customer-facing solutions as well as underlying business models.
Graduates are prepared to meet technology-driven challenges and to implement solutions in a global context. The programme trains students to manage international teams and projects and equips them with the interdisciplinary skills needed for roles that bridge technical development and business management.
Requirements (typical — confirm exact details on the programme website)
This three‑semester Master’s programme is organised so that the first two semesters focus on taught modules and the final semester is reserved for the Master’s thesis. In the taught phase students typically take six modules per semester, each worth 5 ECTS. The curriculum is built around three complementary pillars—digital business, management skills and an explicit international orientation—so technical, managerial and global perspectives are integrated throughout the study plan.
The “digital business” pillar covers subjects such as Innovation Management, Software Engineering, Digital Marketing, Digital Factory, Selected Topics of Digitalisation and Business Analytics & Artificial Intelligence, equipping you with the tools to design, implement and evaluate digital solutions across organisational contexts. The management pillar contains modules like International Management, Management Accounting & International Taxation, Advanced Economics and Entrepreneurship, developing your strategic, financial and leadership capabilities. Across all modules the programme emphasises asking how concepts can be implemented globally and how to handle specific international challenges, so you graduate with cross‑border problem‑solving skills and an ability to adapt methods to diverse markets.
You can deepen a topic of your choice by selecting an elective during the scientific research seminar and by focussing your Master’s thesis on that area, providing a clear route from coursework to research or applied project work. Graduates emerge able to bridge engineering and management: they will be able to apply analytics and AI in business settings, lead digital transformation initiatives, make internationally informed managerial decisions, and produce independent, research‑based work in their chosen specialisation.
You must hold a university-level Bachelor’s degree in one of the following areas (or a closely related engineering/technological discipline) with a minimum of 210 ECTS credits:
Admission is determined primarily by the grade point average (GPA) achieved in your Bachelor’s programme.
Please note:
You are welcome to apply; once we receive your application documents we will review them and assess your eligibility.
Winter Semester (International)
30 May 2026
Winter Semester (EU/EEA)
15 July 2026
Graduates are prepared for roles where engineering expertise and management skills intersect: product and process managers, digital transformation consultants, Industry 4.0 specialists, data‑driven product developers, or project leaders in manufacturing, automotive, aerospace, software and retail sectors. The combination of technical modules and management training enables alumni to bridge engineering and business teams and to contribute to strategy and implementation of digital initiatives.
Because most students complete their Master’s thesis in collaboration with companies, the programme often provides direct industry contacts that can lead to employment opportunities in research & development departments, technology consultancies, startups and international operations teams.
Hochschule der Bayerischen Wirtschaft (HDBW) — München
Hof University of Applied Sciences — Hof
Stralsund University of Applied Sciences — Stralsund
Technische Universität Braunschweig — Braunschweig