Master of Arts in Marketing and Artificial Intelligence

This English-taught Master of Arts programme trains the next generation of marketing leaders for a globally connected world. It combines a solid grounding in traditional marketing—both strategic and operational—with in-depth exposure to the latest advances in generative AI and marketing automation. Students apply learning immediately through business case work, often in collaboration with partner companies, so theory and practice are tightly linked.

The curriculum is built around five core themes: International Marketing (including strategic marketing, consumer behaviour and brand management); Marketing and Social Media Analytics (using R, Python and generative AI); Conversational AI applications; Creativity, Entrepreneurship and Sustainability; and Cross‑Functional Skills and Self‑Development. Graduates leave with expertise in modern, AI‑enabled marketing approaches that make them highly attractive to employers across industries.

There is also an option to pursue a double degree with ESC Clermont-Ferrand in France, offering additional international exposure and credentialing. The programme’s practical focus, English instruction and emphasis on contemporary AI tools make it especially suitable for international students aiming for careers in marketing analytics, AI-driven marketing automation, brand management and related roles.

Requirements / key facts (as stated)

• Language of instruction: English
• Degree awarded: Master of Arts (MA) in Marketing and Artificial Intelligence
• Field: Business Administration
• Location: Germany (Aalen)
• Programme structure emphasises five cornerstones: International Marketing; Marketing & Social Media Analytics (R, Python, Generative AI); Conversational AI; Creativity, Entrepreneurship & Sustainability; Cross‑Functional Skills & Self‑Development
• Practical, business‑case oriented teaching with partner companies
• Optional double‑degree pathway with ESC Clermont‑Ferrand (France)

For specific admission criteria (academic prerequisites, language tests, application deadlines, fees and credit requirements), please consult the programme’s official webpage or contact the admissions office.

Curriculum overview

This MA combines classroom learning and applied work to build expertise at the intersection of marketing and artificial intelligence. During the first two semesters you progress through a mix of lectures, interactive seminars and case-study work that translate theory into practical marketing and AI applications. The third semester is devoted to an independent master’s thesis where you design and execute a substantive research or applied project under faculty supervision.

What you will gain

The course emphasizes analytical and practical skills: interpreting marketing problems, applying AI-driven methods to consumer and market data, and developing evidence-based strategies. Case studies and seminars cultivate problem solving, teamwork and presentation skills, while the thesis develops research design, critical thinking and project management. Optional elements — an industrial placement or a semester abroad — and a double-degree pathway with ESC Clermont Ferrand, France, provide further professional experience and international exposure.

Program structure and options (at a glance)

• Semester 1: Lectures, seminars and case studies
• Semester 2: Lectures, seminars and case studies
• Semester 3: Master’s thesis
• Optional: Industrial placement or semester abroad (for practical/ international experience)
• Further option: Double degree with ESC Clermont Ferrand, France
• Program brochure: PDF available for download

Graduates are prepared for roles that combine marketing expertise with AI and analytics skills, such as digital marketing analyst, marketing data scientist, AI-driven product or campaign manager, CRM and automation specialist, or consultant in agencies and firms adopting AI for marketing. The programme’s mix of strategic marketing knowledge, practical analytics tools and experience with conversational AI makes alumni attractive to employers across consumer goods, technology, consulting and startup environments.

The entrepreneurship and sustainability components also support graduates who choose to found startups or take innovation-focused roles within organisations, while the double-degree and international elements enhance mobility for careers in Europe and beyond.