This two-year, full-time Master’s programme (organised across six trimesters) trains you to lead digital change—whether by transforming established organisations or by launching disruptive start-ups. Graduates move into roles such as corporate strategy, international project and process management, online marketing and CRM, management consulting or positions linked to Industry 4.0. The programme blends academic rigour with hands-on practice and places particular emphasis on developing leadership, communication and presentation skills.
The curriculum covers core business topics and specialised digital content. Core modules include Applied Global Strategy, Contemporary Internet Marketing, Applied Global Finance and Risk Management. Programme-specific courses explore Digital Transformation, Digitalisation and Society, Change Management and Intrapreneurship, and there is a Coding elective. Practical learning is built in through international project-based studies or a semester abroad, a real-life consulting case, company presentations, and a mandatory master’s thesis supervised by experienced faculty with global business experience.
The programme is delivered in English and supports students in improving their English proficiency during their studies, since strong language skills are essential for international business careers. German language skills at least at a B1 level are important if you want to successfully apply for internships in Germany and will make you more competitive on the German job market after graduation. The school maintains a global network of university and corporate partners and attracts an international student body, offering good opportunities for cross-border collaboration and practical industry exposure.
Key facts & application-related notes
Curriculum overview The detailed curriculum for this MA is published on the programme website. That online document sets out the semester-by-semester module plan, credit (ECTS) allocations, assessment formats, and the requirements for practical elements and the master’s thesis or capstone. For the most accurate and up-to-date information — including exact module titles, credit points, and timetabling — consult the official curriculum page or contact the programme office directly.
What to expect (typical structure) While specific module names and sequencing are listed on the website, master’s programmes in Digital Business Strategy normally combine a set of core modules, a range of electives for specialisation, hands-on project work or internships, and a research-based master’s thesis or capstone project. Core teaching usually addresses the intersection of digital technologies and business decision-making, while electives let you deepen skills in areas such as analytics, digital marketing, platform strategies, fintech or innovation management. Practical group projects, case studies and industry collaborations are often integrated to translate theory into applied strategy.
Typical key modules (examples to check against the official curriculum)
Learning outcomes (what you should be able to do)
Application and entry requirements (check the website for exact criteria)
For accurate, programme-specific module names, credit values and mandatory vs. elective distinctions, please refer to the published curriculum on the programme website or contact admissions — the online curriculum is the authoritative source.
This program requires applicants to hold an undergraduate degree in a business- or management-related field (at least 180 ECTS) and to demonstrate proficient English. The application process is completed online and includes an admissions interview conducted via video/phone. Prepare to submit certified academic documents and an English CV and motivation letter as part of your application package.
International applicants should ensure all submitted copies are certified and, if necessary, translated into English (check the application portal for exact translation and certification rules). Details about accepted English tests and minimum score requirements (IELTS or TOEFL) are provided in the program’s application information — make sure you meet those specifics before applying.
Admission requirements (bullet points)
Winter Semester (International)
15 June 2026
Summer Semester (International)
1 September 2026
Winter Semester (EU/EEA)
1 September 2026
Summer Semester (EU/EEA)
15 October 2026
Graduates are prepared for strategic and operational roles that combine business and digital expertise. Typical roles include corporate strategy, international project and process management, online marketing and CRM, management consulting and positions related to Industry 4.0. The programme also prepares students for intrapreneurial roles or founding technology-driven start-ups.
The integrated leadership and communication training, plus international project experience, make graduates competitive for multinational employers. Note that German language skills (minimum B1) are recommended to increase prospects for internships and employment in the German job market.
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