Overview This international, English-taught Master’s programme is delivered jointly by four European partner universities and focuses on understanding consumer–brand relationships and consumer behaviour in depth. The curriculum emphasizes hands-on learning through experiential activities, simulation games, and intensive modules that help you apply theory to real marketing challenges. Students spend each semester in a different country, giving strong opportunities for cultural immersion and building a pan-European professional network.
Degree and funding The programme’s transnational structure allows graduates to receive multiple diplomas: up to four certificates in total, specifically three national master’s degrees alongside one university master’s diploma. Financial support options such as Erasmus+ scholarships and other grants are available to eligible candidates. For full details on curriculum, application steps and eligibility, consult the official MERCURI programme website.
Key facts / requirements
Key structure and learning outcomes:
Learning outcomes include advanced competence in analysing consumer behaviour and brand relationships, designing customer relationship management strategies, applying simulation and experiential tools to marketing problems, and developing intercultural communication and teamwork skills across European markets.
The programme requires a completed undergraduate degree with a solid academic record. Specifically, applicants must hold a Bachelor's degree (or an equivalent qualification) that corresponds to at least six semesters of study, i.e., 180 ECTS credits. If your previous education follows a different national credit or degree system, you should verify that it is considered equivalent to the 180 ECTS standard used by European institutions.
Academic quality matters: admissions are based on good academic performance. For full details on how equivalence is assessed and any additional academic criteria, please consult the programme’s official entry requirements page linked below — it contains the most current and comprehensive information for applicants from various countries.
Requirements (concise)
Winter Semester (International)
All information regarding the application process can be found here:https://mastermercuri.eu/entry-requirements-and-recruitment/
Graduates are prepared for roles that require in‑depth understanding of consumer behaviour and customer relationship management, such as CRM specialist, brand manager, customer insights analyst, marketing consultant or roles in retail and service industries. The combination of practical simulation work, an internship and multi‑country study supports employment in international teams and multinational companies.
The cross‑border study experience and language training also suit careers in European business development, international marketing and consulting, as well as positions in research and policy organisations that focus on consumer markets and brand strategy.
HWR Berlin (Berlin School of Economics and Law) — Berlin
Dortmund University of Applied Sciences and Arts — Dortmund
Furtwangen University — Villingen-Schwenningen
Harz University of Applied Sciences — Wernigerode