Master's in Marketing (MSc)

Program overview The MSc in Marketing is structured in progressive stages that first prepare you for academic research and help you develop leadership capabilities. After this foundation, the curriculum moves into core marketing topics where you'll deepen theoretical knowledge and apply it to practical leadership challenges. The programme balances strategic thinking with hands-on implementation so you graduate ready to lead marketing functions or pursue further research.

What to expect as a student Alongside subject-specific modules, you will take part in a field project and professional development workshops that connect classroom learning to real-world business problems. The course also places emphasis on contemporary methods for managing digital environments, analytical problem solving and qualitative research techniques. Elective topics let you tailor studies toward strategy, innovation management or sustainability, helping you build a profile suited to roles in marketing management, strategy, product innovation or sustainable business practice.

Program components (concise)

• Core modules: Marketing Essentials, Marketing Operations, Marketing Implementation
• Elective modules: Marketing Management, Strategy and Organisations, Managing Innovations, Sustainable Business Strategy
• Practical element: Field Project and Marketing Strategy work
• Professional development: Workshops focused on leadership and career skills
• Methods and analytics: Management Methods for a Digital World; Problem Analytics & Solving; Applied Qualitative Interviewing
• Additional topics: Diversity Management and other professional development offerings

The Master’s curriculum is built to be flexible so you can tailor your studies to your background, ambitions and prior international experience. All tracks combine on-campus coursework at EBS with a research-based master’s thesis and are designed to deepen your marketing knowledge while strengthening practical, analytical and intercultural skills.

Four study pathways let you prioritize study abroad, hands‑on experience, speed, or an additional qualification:

• Semester Abroad Track: two semesters on campus plus one semester at a partner university (from a network of around 200), finishing with the master’s thesis. This route maximizes academic international exposure.
• Practice Track: two semesters at EBS followed by a long, intensive internship in the third semester and a final thesis — ideal if you want to concentrate on applied marketing experience.
• Accelerated Track: condenses the programme into two semesters for students who already meet the specified requirements and have prior international experience, enabling a faster return to the job market.
• Dual Degree: by extending your stay at a partner university by one semester you can earn an additional international degree (e.g., an MBA or another master’s), broadening your expertise and increasing your global employability.

Key learning outcomes across these options include enhanced international competence, practical industry experience (through internships or partner university coursework), advanced research skills demonstrated in the thesis, and improved career readiness. The Dual Degree and Semester Abroad options additionally provide broader global perspectives and networking opportunities that raise your market value internationally.

Requirements (track-specific)

• Semester Abroad Track: two semesters at EBS + one semester at a partner university; programme concludes with a thesis.
• Practice Track: two semesters at EBS followed by an extended internship in semester three and a final thesis; aimed at students who already have relevant international experience.
• Accelerated Track: eligibility requires meeting the programme’s acceleration criteria and prior experience abroad; shortens the master’s to two semesters.
• Dual Degree: extend your study abroad at a partner university by one semester to obtain an additional international degree (MBA or master’s).

Graduates typically move into marketing roles that require both strategic insight and practical execution skills — for example brand management, digital marketing, product management, market research and marketing consulting. The programme's combination of analytical methods, leadership training and field projects is designed to help you take on responsibility in international teams or pursue further academic research.

The Practice Track, long internships and dual-degree/semester-abroad options enhance employability by providing direct industry experience and broader international exposure. This makes the degree useful for careers in global companies, start-ups, consultancies and organisations focusing on sustainable or innovation-driven marketing.