Master International Marketing and Sales

This consecutive, English‑taught Master’s program runs over four semesters and blends advanced coursework, an international practical experience, and an independent research project. The curriculum focuses on marketing and sales alongside complementary business subjects, giving you both specialist knowledge and broader managerial perspectives relevant to international marketing careers.

During the first two semesters (the course level) you complete ten modules that address core marketing and sales topics as well as supporting fields. Most module contents are compulsory, but the program includes elective options so you can tailor part of your learning: you choose two elective courses in semester one and four elective courses in semester two. The third semester is reserved for an international experience — either study at one of the program’s selected partner universities or participation in an international project. The fourth semester (the research level) is devoted to a research seminar followed by your Master’s thesis.

You can also choose to write your Master’s thesis abroad by extending your international semester by an additional term. At certain partner universities there is the opportunity to obtain a double degree, subject to the partner institution’s arrangements.

Program requirements (academic/programmatic)

• Complete ten modules across semesters 1 and 2, covering marketing, sales and supporting business topics
• Select electives: 2 courses in semester 1 and 4 courses in semester 2
• Undertake semester 3 as either a study abroad at a partner university or an international project
• Attend a research seminar prior to writing the Master’s thesis in semester 4
• Option to extend the study‑abroad period by one semester to write the thesis abroad
• Possibility of earning a double degree at selected partner universities (where available)

This two-year master’s curriculum is built to develop practical and analytical expertise for international marketing and sales. In the first year you take core courses such as International Marketing, Marketing Conception and Data Mining, and Quantitative Management Methods & Value Chain Management, alongside Academic Writing and Business Ethics (available in English, French, or Spanish). These modules emphasize strategic marketing design, data-driven decision making, value-chain thinking and clear academic/professional communication.

The program combines cross‑cultural and digital competencies with applied practice: Intercultural Management, International Sales and CRM & Online Marketing prepare you to manage global customer relationships and digital channels. You also select electives from an International Commerce & Leadership pool (examples include Coaching & Mentoring, E‑Commerce, Brand Management and Consumer Psychology) to tailor the degree toward leadership, sustainability or digital commerce. A substantial study-abroad semester at a partner university deepens international exposure and networking.

In the final semester you undertake a research seminar and complete a master’s thesis with a colloquium, consolidating research skills and a substantive independent project that demonstrates your ability to solve real-world marketing and sales problems. Overall, the curriculum aims to equip you with strategy, analytics, intercultural leadership, and academic research capabilities sought by international employers and further academic study.

Program structure and credit requirements (ECTS)

• Winter semester (30 ECTS)

  • International Marketing — 6 ECTS
  • Marketing Conception and Data Mining — 6 ECTS
  • Quantitative Management Methods and Value Chain Management — 6 ECTS
  • Academic Writing and Business Ethics (English, French, or Spanish) — 6 ECTS
  • 6 ECTS from Marketing Specialisation and Key Competences (student choice)

• Summer semester (30 ECTS)

  • Intercultural Management — 6 ECTS
  • International Sales — 6 ECTS
  • CRM and Online Marketing — 6 ECTS
  • 12 ECTS chosen from the International Commerce and Leadership elective pool, including:
    • Coaching and Mentoring — 6 ECTS
    • E‑Commerce — 3 ECTS
    • Marketing Project — 3 ECTS
    • Sustainable Business – The Global Dimension — 3 ECTS
    • International Leadership — 3 ECTS
    • Brand Management — 3 ECTS
    • Consumer Psychology — 3 ECTS
    • International Economic Relations — 3 ECTS

• Third semester

  • Study at a foreign partner university — 30 ECTS

• Fourth semester

  • Research Seminar — 6 ECTS
  • Master’s Thesis and Colloquium — 24 ECTS

(Program organized over four semesters; credits above reflect the semester-by-semester distribution.)

Graduates are prepared for roles in international marketing and sales functions such as marketing manager, sales manager, brand manager, CRM/e-commerce manager, product manager, or consultant in multinational companies, export firms, agencies and startups. The programme’s emphasis on data-driven marketing, online marketing/CRM, and international sales equips students for positions that require both analytical skills and commercial awareness.

The built-in international experience (semester abroad or international project), intercultural training and the option of a double degree enhance employability for roles with global responsibilities and for companies operating across borders. The research seminar and master’s thesis also provide a foundation for those considering further academic research, although no integrated PhD track is offered within the programme.