Program overview
This English-language Master's programme deepens your knowledge of marketing by building on core marketing principles and integrating current technological developments and emerging market trends. The curriculum emphasizes strategic and analytical approaches so graduates are equipped for the evolving demands of the marketplace and remain attractive to employers. Teaching methods include case studies and practical coursework that link theory to real-world business challenges.
Teaching and structure
Courses are offered across the Rheinbach and Sankt Augustin campuses, exposing students to a variety of learning environments and faculty expertise. The programme covers a mix of strategic, digital and quantitative topics — from market research and pricing to data management and business model innovation — preparing you to work with digital business models, consumer analytics and product/service development. Communication and negotiation skills are also part of the profile to support client- and stakeholder-facing roles.
International opportunities and next steps
A semester abroad is strongly encouraged and well supported: the faculty maintains partnerships with numerous universities, giving students a wide choice of courses and international exposure. For full details on module structure, credit workload, application steps and entry requirements, consult the programme website or contact the programme coordinator.
Key course topics (selection)
Requirements and practical information
The programme blends traditional classroom teaching with hands‑on, experiential learning. Course delivery includes lectures and rolling seminars to build and deepen theoretical foundations, complemented by practical elements, workshops, excursions and small‑group discussions that encourage active participation and reflection.
Lectures present core concepts and frameworks; seminars provide space for critical debate and close engagement with current research and case studies. Practice elements and workshops give you opportunities to apply theory to concrete tasks, while excursions expose you to real‑world organisations and marketing environments. Small‑group formats promote collaboration, presentation skills and peer learning.
By the end of the programme you will be able to:
Please consult the official programme page for the complete and authoritative list of admission requirements and the online application process: https://www.h-brs.de/en/masters-degree-programme-marketing-online-application
Prospective applicants should use that page as their primary source of information and follow the application steps shown there. Read the instructions carefully and allow time to gather any documents or information the site requests. If anything is unclear, use the contact details on the webpage to reach the admissions team.
Winter Semester (International)
Deadlines are published on our website:https://www.h-brs.de/en/masters-degree-programme-marketing-online-application
Graduates are prepared for a range of marketing roles that require both strategic understanding and technical skills, such as marketing manager, product or brand manager, market researcher, digital marketing analyst, and sales or business development positions. The programme’s emphasis on digitalisation, data management/statistical analytics and future market trends makes alumni attractive to companies undergoing digital transformation, marketing agencies, consultancies, and tech-driven startups.
The international orientation (semester abroad, double degree) and English instruction further support careers with multinational firms and roles involving cross-border marketing. Graduates may also pursue research or doctoral studies if they wish to specialize further.
HWR Berlin (Berlin School of Economics and Law) — Berlin
Dortmund University of Applied Sciences and Arts — Dortmund
Furtwangen University — Villingen-Schwenningen
Harz University of Applied Sciences — Wernigerode