Digital Business Modelling and Entrepreneurship

Overview

This Master’s programme centres on the design and commercialisation of digital business models — the driving force behind many fast-growing new companies and the transformative element in traditional industries. You will study how digital strategies create value, how revenue and operational models change with technology, and how to evaluate opportunities in digital markets. The course is taught in English and awards a Master of Arts in the field of Business Administration.

Entrepreneurship and career relevance

Alongside modelling digital businesses, the programme teaches the practical skills needed to turn ideas into viable ventures. Core topics include strategy and leadership, financing, business planning and organisational design — all examined through the lens of agile, technology-oriented startups. These competencies are also highly relevant for established firms seeking to foster intrapreneurship and innovation within their organisations.

Teaching approach and student experience

Teaching is delivered in small groups to encourage active participation and close contact with professors who bring substantial industry experience. The curriculum is interdisciplinary and places a strong emphasis on job-related soft skills and hands-on, real-world practice using contemporary methods. Situated in Munich, the programme offers exposure to a vibrant tech and business ecosystem that can help with networking and practical projects.

What the programme expects from students (note: formal admission criteria should be checked with the university)

• A strong interest in digital business models and entrepreneurship
• Willingness to engage actively in small-class, participatory learning
• Openness to interdisciplinary teamwork and applied, practice-oriented projects
• Motivation to develop management capabilities (strategy, leadership, financing, business planning) from an agile/startup perspective

For exact entry requirements, application deadlines and required documents, consult the university’s official programme page or contact their admissions office.

Curriculum overview

This three-semester master's curriculum builds practical and strategic skills for developing digital business models and launching or scaling ventures. The first semester lays the foundation by combining core concepts in business modelling and e‑business with entrepreneurship fundamentals, trend and culture analysis, and essential legal and IT knowledge. Key modules include Principles of Business Modelling and E‑Business, Principles of Entrepreneurship for Start‑Ups, Digital Culture, Trend Analysis and Creative Combination, Applied Business Law for Entrepreneurs, Applied Business IT for Digital Business Models, and Strategy and Innovation Management.

The second semester focuses on the operational and market-facing aspects of digital ventures: raising and planning finance, designing end‑to‑end digital value chains, shaping customer experiences, and applying analytics and marketing to drive growth. Notable courses are Entrepreneurial Finance and Financial Planning; Digital Value Chain Management – front‑end and back‑end considerations; Creating and Managing Customer Experience; Business Analytics and Data Management; Digital Marketing; and Product and Service Design. Together these modules develop practical capabilities to build, measure and refine digital products and services.

The final semester concentrates on organisational implementation and the programme’s capstone. You study Intrapreneurship and Change Management for Digital Enterprises and Management of Heterogeneous Teams Over Corporate Lifecycles, then complete a Master’s Thesis and a final exam. Expected learning outcomes across the programme include the ability to design viable digital business models, integrate legal/IT/financial considerations into venture decisions, use data and analytics for customer‑centric product design and marketing, and lead diverse teams through innovation and organisational change — skills applicable to launching startups or driving digital transformation in established organisations.

Requirements (programme components)

• First semester modules:
  • Principles of Business Modelling and E‑Business
  • Principles of Entrepreneurship for Start‑Ups
  • Digital Culture, Trend Analysis and Creative Combination
  • Applied Business Law for Entrepreneurs
  • Applied Business IT for Digital Business Models
  • Strategy and Innovation Management
• Second semester modules:
  • Entrepreneurial Finance and Financial Planning
  • Digital Value Chain Management – front‑end and back‑end considerations
  • Creating and Managing Customer Experience
  • Business Analytics and Data Management
  • Digital Marketing
  • Product and Service Design
• Third semester requirements:
  • Intrapreneurship and Change Management for Digital Enterprises
  • Management of Heterogeneous Teams Over Corporate Lifecycles
  • Master’s Thesis
  • Master’s Thesis – Final Exam

Graduates are prepared for roles in digital product management, strategy and innovation teams, start‑up founding or early‑stage venture roles, and intrapreneurship positions within established companies aiming to develop new digital business lines. The programme’s blend of finance, analytics, digital marketing and organisational leadership equips students to take on responsibilities for business modelling, go‑to‑market planning and cross‑functional team leadership.

Alumni typically find opportunities in consulting, technology firms, corporate innovation units, fintech and digital service providers, or they pursue entrepreneurial ventures. The practical orientation and industry connections are designed to ease the transition into project or leadership roles in digitally driven organisations.