This MBA is built around digital transformation, AI, innovation and entrepreneurship, equipping driven professionals with the skills needed to lead in today’s fast-changing business environment. Delivered at a private Bavarian university in Munich, the programme combines an up-to-date curriculum with a clear focus on digital business models and operational excellence, preparing participants for leadership and strategic roles across sectors.
Teaching emphasizes practical, solution-oriented learning: students work on real-world projects and case studies, attend guest lectures, and participate in interactive seminars. Instructors bring extensive industry experience into the classroom, ensuring theory is closely tied to current business practice and emerging technologies such as AI.
Small class sizes allow for personalised coaching and mentorship, and the programme facilitates direct connections with Bavarian industry partners and professional associations to support career development. This makes the MBA a good fit for high-potential professionals who want hands-on experience, stronger leadership capabilities, and access to regional industry networks.
Key facts and details
This MBA curriculum builds a broad managerial foundation in the first semester and then lets you specialize in one of two tracks in the second semester. The initial term concentrates on core management disciplines—strategy, marketing, international business, finance, leadership and intercultural management—so you develop a well-rounded understanding of how organisations operate in global and digital contexts. In the second term you choose between a General Management focus (covering business IT, entrepreneurship and business law) or an Industrial Management focus (covering supply chains, operations and digital transformation), and you complete an independent MBA thesis followed by a defence.
Graduates should be able to think strategically across functional areas, apply digital and data-driven approaches to marketing and operations, make informed financial and managerial decisions, and lead change in multicultural environments. Depending on the chosen track, you will either gain entrepreneurial and digital innovation capabilities for general management roles or deep operational and supply-chain expertise for industrial and manufacturing contexts. The thesis develops research, problem-solving and communication skills required for senior management or consultancy positions.
Program structure and requirements (concise)
This programme requires both a completed university degree and several years of professional work after graduation. Your undergraduate qualification should be at least six semesters in length and, preferably, equal to 210 ECTS credits (or the equivalent recognition in your country). If you completed your degree outside the European Credit Transfer System or are unsure how your credits translate, contact admissions for guidance.
In addition to the degree, you must have substantive post‑graduate work experience. This should be earned in a full‑time, paid role related to your academic background and must be verifiable by an official letter from the employer. The employer should be a formally registered company (examples include GmbH, AG, PLC, Limited).
Requirements (bullet points)
Important
Winter Semester (International)
31 July 2026
Summer Semester (International)
15 January 2027
Winter Semester (EU/EEA)
30 September 2026
Summer Semester (EU/EEA)
14 March 2026
The programme prepares graduates for leadership and management roles in organisations undergoing digital transformation, as well as for careers in product management, digital strategy, consulting, innovation management and entrepreneurship. With a focus on AI, digital business and operational excellence, alumni are equipped to lead cross-functional teams, drive change initiatives and develop new business models.
Graduates can pursue roles in both established companies and start-ups—such as digital transformation manager, business development manager, operations or supply chain lead, management consultant, or founder/co‑founder—benefiting from the programme’s practical projects, industry guest lecturers and regional business network.
HWR Berlin (Berlin School of Economics and Law) — Berlin
Dortmund University of Applied Sciences and Arts — Dortmund
Furtwangen University — Villingen-Schwenningen
Harz University of Applied Sciences — Wernigerode