This Master’s programme examines the growing importance of e-commerce as a core sales channel and the rising role of cross-border trade in online retail. It provides a detailed look at both e-commerce and logistics, with emphasis on how they interact operationally and strategically. The course is designed to give you a rounded understanding of the processes, challenges and interdependencies that underpin international online commerce.
Delivered over four semesters, the degree can be started in either the winter or the summer semester, offering flexibility for international applicants. The curriculum allows you to customise your studies through elective modules and practical internships, helping you shape a profile that matches your career goals. Upon completion you will have earned 120 credit points. All teaching is in English, making the programme accessible to students from around the world.
Key facts / requirements
This master's programme combines core business administration and economics with specialised study areas in e‑commerce and logistics. Alongside mandatory courses, you will strengthen intercultural and language skills and have room to shape your degree through electives and hands‑on options such as internships or a semester abroad. The structure is designed to balance theory with applied practice so you graduate ready for international e‑commerce and supply‑chain roles.
Teaching is organised around the M‑A‑P‑S framework:
By the end of the programme you will be able to analyse e‑commerce markets, implement IT and operational solutions, design digital channel and product portfolios, and apply digital marketing and customer‑relationship strategies to strengthen online retail and logistics operations. The third semester is intentionally flexible so you can deepen your specialisation or gain practical international experience.
To be eligible for this Master's you must hold a completed Bachelor’s degree and demonstrate a solid foundation in business-related subjects, as well as sufficient English language ability. If you are still finishing your Bachelor’s, the programme allows provisional enrolment in certain cases — see the requirements below. For any uncertainties about how your international qualifications translate, or what documents to submit, contact the Study Advice Service for personalized guidance.
Below are the formal entry requirements at a glance:
For further details about acceptable documentation, how your credits are assessed, or any country-specific questions, please get in touch with the Study Advice Service.
Winter Semester (International)
It is possible to submit applications all year round.
Graduates are prepared for roles that bridge online retail and supply chain operations, such as e‑commerce manager, digital channel/product manager, supply chain or logistics analyst, operations manager, and roles in last‑mile logistics or cross‑border e‑commerce operations. The programme’s mix of IT/operations, strategy and digital marketing equips students to optimise online sales funnels, manage fulfilment networks and develop omnichannel strategies for retailers and logistics providers. Practical options (internships or semester abroad) and the programme’s international, English‑taught curriculum increase employability in multinational companies, e‑commerce platforms, logistics service providers, consulting firms and start‑ups operating in digital commerce and global supply chains.
HWR Berlin (Berlin School of Economics and Law) — Berlin
Dortmund University of Applied Sciences and Arts — Dortmund
Furtwangen University — Villingen-Schwenningen
Harz University of Applied Sciences — Wernigerode