This English-taught Master of Science focuses on how premium brands build appeal, differentiate themselves and win customers. It is aimed at graduates who want to specialise in management, marketing, sales and strategic planning within the luxury sector. The curriculum examines the particular dynamics of luxury markets and the sector’s distinct approaches to brand-building, communication and distribution.
Teaching at Hochschule Fresenius in Berlin emphasizes learning by doing: courses are application-oriented and led by experienced practitioners who bring real-world insights into the classroom. Through project work and case studies you will practise solving concrete business challenges faced by luxury firms, gaining practical skills that are directly relevant to roles in brand management, retail and sales, marketing strategy and consultancy within the luxury industry. Studying in Berlin also places you in an international, creative business environment with broad networking opportunities.
Entry requirements (concise)
The programme begins by building a solid foundation for a career in the luxury sector. Core courses cover Strategic Marketing & Brand Management, Leadership & Management, Advanced Project Management, Customer Experience in Luxury, Strategic & Financial Management in Luxury, Innovation Management & Design Thinking, and Quantitative & Qualitative Methods for Business. These modules combine strategic, financial and creative perspectives so you learn how to manage distinctive luxury brands and lead high-impact projects.
In the second semester there is a practical dimension: students can take part in a business excursion to one of Europe’s luxury capitals (for example Milan or Paris), providing direct exposure to industry players and best practices. In the third semester you personalise your learning by choosing an elective focused on Sustainability Management & CSR, Entrepreneurship, International Relations & Current World Affairs, or Consumer Behaviour & Psychology — or by taking a hands-on route via an internship in the luxury industry or a semester at a partner university offering Luxury and Fashion Management in Italy, France or the UK.
Key learning outcomes include the ability to design and implement strategic brand and marketing plans for luxury firms, lead cross-functional projects, apply innovation and design-thinking to product and service development, evaluate strategic and financial decisions in a luxury context, and conduct both quantitative and qualitative business research. Practical experiences (excursions, internships or exchange) further develop industry networks and employability in international luxury markets.
Program options and practical requirements
This Master’s programme requires a completed Bachelor’s degree with a specified amount of prior coursework in business-related subjects. If your undergraduate studies lack the required business credits, there is an alternative route via an admissions test. There is also flexibility for students who have not yet formally finished their Bachelor’s degree but are close to completion.
If you are currently finishing a Bachelor’s at Hochschule Fresenius, note that you will only begin paying the monthly Master’s tuition fees once the Master’s programme officially starts — you do not need to pay those fees during the remainder of your Bachelor’s studies.
Admission requirements (summary)
Winter Semester (International)
It is possible to submit applications all year round.
Graduates are prepared for management, marketing, sales and strategy roles within luxury brands and related industries (e.g. fashion houses, jewellery, watches, luxury automotive, hospitality). Typical positions include brand manager, product/marketing manager, retail or store manager, client relationship manager, buyer, and strategy or management consultant for luxury firms.
The programme’s applied focus, project work and industry contacts also support entry into specialist functions such as sustainability/CSR roles in luxury companies or entrepreneurial ventures in luxury and premium markets, as well as roles involving international business development given the programme’s emphasis on global luxury hubs.
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