International Marketing Management

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Curriculum overview

This postgraduate programme is structured over three semesters and awards 90 ECTS on successful completion. The first two semesters concentrate on taught content delivered through lectures and applied case studies, giving you a mix of theoretical foundations and practical problem-solving in international marketing. The final (third) semester is reserved for an independent Master's thesis and the associated final examinations, allowing you to demonstrate subject-mastery and research skills.

Teaching focuses on applying marketing theories to real-world situations via case-based learning, while the thesis semester develops your ability to carry out independent research, synthesize findings, and present professionally. If you choose to include a supervised internship as part of your study plan, the programme is extended to four semesters to accommodate the practical placement and its integration with academic requirements.

For international students, note that 90 ECTS corresponds to a 1.5-year full-time programme under the European Credit Transfer System; with an internship included, the overall duration typically extends to two academic years. The structure supports both career entry into international marketing roles and further academic research, by combining applied coursework with a substantial research project.

Key facts and requirements

• Two semesters of coursework and case-study based teaching
• Third semester dedicated to the Master's thesis and final examinations
• Optional internship extends the programme from three to four semesters
• Total credits awarded upon completion: 90 ECTS (standard full-time duration: 3 semesters / 1.5 years; with internship: 4 semesters / ~2 years)

The programme explicitly prepares graduates for executive functions and positions in internationally operating corporations. Graduates are well positioned for roles in international marketing, brand management, market research, digital marketing, product management, export management and marketing consultancy within multinational companies, agencies and internationally oriented SMEs.

The applied, case-study based curriculum and available specialisations enhance employability in both strategic and operational marketing roles. Participation in the double-degree option and the programme's international/intercultural training further benefit students seeking careers across borders or in global teams.