Overview
This English-taught MA trains you to assess changing conditions in global markets and to formulate effective marketing strategies using both qualitative and quantitative methods. You will work on real projects and regularly engage with industry professionals, gaining hands-on experience in applying market research findings and corporate objectives to create, plan and control goal-oriented marketing initiatives.
The degree is designed to prepare you for roles in international marketing — and, as stated in the programme, to equip you for a career in international data science — by combining analytical rigor with practical implementation. A strong emphasis on applied work and expert exchange helps build the strategic and operational skills employers expect in global business environments.
International students benefit from a built-in global dimension: you spend a semester abroad at one of over 190 partner universities, and you can optionally pursue a double degree with a partner institution to graduate with two qualifications. The programme is also AACSB accredited; the school became the first German private university of applied sciences to receive this prestigious accreditation in 2024, a recognition of international quality standards in business education.
Key facts and requirements
This MA deepens your understanding of core marketing areas during the first two semesters. Core modules focus on Relationship Marketing, Digital Marketing, Above-the-Line Communication and Consumer Behaviour, giving you both strategic frameworks and tools for designing and managing customer relationships, digital campaigns and mass-communication activities while interpreting consumer decision processes.
In the third semester you spend a semester abroad at one of the programme’s partner universities in Europe or overseas. There is also the option to pursue an international double degree, allowing you to combine study experiences and credentials from two institutions.
The programme blends theory with practice through practice-oriented lectures, real consulting projects and a twelve-week practical phase, enabling you to apply classroom concepts to real-world marketing challenges. The fourth semester is dedicated to the master’s thesis, during which you conduct independent research and demonstrate advanced analytical and problem-solving skills in a marketing topic of your choice.
Program requirements (concise)
This programme requires a completed undergraduate degree and evidence of foundational business coursework, plus a short online selection process. Applications are handled entirely online: you submit documents through the application portal and then take part in an online interview with the programme director. The formal admission evaluation includes a brief case-study presentation followed by the interview.
Make sure your academic records demonstrate the required credit totals and that you can provide the requested application documents. An English language certificate at the B2 level is required. The interview and case-study presentation are conducted remotely, so prepare to present and discuss your short case live online.
Admission requirements (bullet points)
Winter Semester (International)
15 July 2026
Winter Semester (EU/EEA)
31 August 2026
Graduates are prepared for international marketing careers and data-informed marketing roles. The programme equips you to work in brand and product management, digital marketing, market research, customer relationship management and marketing strategy roles in multinational companies, agencies and consultancies.
Because of the emphasis on practical projects, internships and intercultural experience, alumni are also competitive for positions that require client engagement, international mobility or a combination of strategic and analytical marketing skills.
HWR Berlin (Berlin School of Economics and Law) — Berlin
Dortmund University of Applied Sciences and Arts — Dortmund
Furtwangen University — Villingen-Schwenningen
Harz University of Applied Sciences — Wernigerode