International Corporate Communication and Media Management (ICCMM)

This Master's degree prepares you to apply corporate communication and media management strategically within international organisations. Taught in English, the program builds the competencies needed to turn organisational goals into effective communication practices that add measurable value to enterprises, institutions and other international bodies. It is particularly suited to students who want to work across borders or in multicultural settings where communication strategy and media-driven user experiences matter.

The curriculum focuses on connecting strategy, creative media design and evidence-based practice. You will learn to design state-of-the-art media concepts and artefacts that create compelling user experiences, and to develop communication and media solutions grounded in research—equipping you both for advanced professional roles and for further academic work if you choose to pursue a research career.

Requirements / What you will be expected to do

• Translate organisational strategies into concrete communicative action that adds value to international enterprises, institutions and organisations
• Develop compelling user experiences using state-of-the-art media concepts and artefacts
• Produce communication and media concepts based on research, preparing for professional practice or academic careers

Curriculum overview

This MA program combines advanced theory and practical methods to prepare you for strategic roles in international corporate communication and media management. In the first semester you build specialised subject knowledge and problem‑solving skills, with a strong emphasis on research methods and contemporary media practice. You then have an optional international focus semester — study at one of the programme’s distinguished partner universities to concentrate on specific global aspects of communication and media — or remain on campus to deepen your expertise in international brand and sales management. The final semester brings together cross‑disciplinary topics, a capstone project in strategic brand management, and the master’s thesis with an accompanying seminar.

Throughout the curriculum you will develop capabilities in strategic planning for corporate communication, digital media management, human‑centred design and design thinking, and ethically informed production and usage of media across cultures. Hands‑on modules and research training are designed to equip you to plan and evaluate communication strategies, lead brand and sales initiatives, and communicate sustainability and CSR priorities. The capstone and thesis components give you the opportunity to apply knowledge to real‑world problems or academic research, demonstrating readiness for roles in agencies, in‑house communication teams, consultancy or further study.

Key modules and learning outcomes

• First semester — core foundations

  • Strategic International Corporate Communication: develop strategic planning skills for communication across markets and stakeholders.
  • Media Management in the Digital Age: learn to manage media operations, platforms and digital workflows.
  • Institutional, Ethical and Cultural Aspects of International Media Production and Usage: gain cultural sensitivity and ethical frameworks for global media practice.
  • Human‑Centred Design and Design Thinking: acquire user‑centred methods to prototype and evaluate communication solutions.
  • Methods of Communication and Media Research: build quantitative and qualitative research skills to inform strategy and evaluate impact.

• Second semester — international focus or on‑campus specialisation

  • Optional semester abroad at a partner university: focus on regionally or thematically specific aspects of international corporate communication and media management.
  • On‑campus alternative: English for Studies in Marketing & Sales; International Brand and Sales Management; Strategic Brand Management; Strategic Growth and Sales Management; Strategic Market Research — deepen practical and strategic capabilities in brand, growth and sales contexts.

• Third semester — integration and assessment

  • International Strategic Management: apply strategic frameworks at an international organisational level.
  • Sustainability and CSR Communication: design and implement communication strategies that reflect sustainability and corporate social responsibility priorities.
  • Capstone Project Strategic Brand Management: undertake an applied project synthesising strategy and practice.
  • Master’s thesis and seminar: produce an extended piece of independent research or applied work, supported by seminar supervision.

These elements together prepare you to design evidence‑based communication strategies, lead brand and media initiatives in international contexts, and critically address ethical and sustainability challenges in contemporary media and corporate communication.

Graduates are prepared for roles that translate organisational strategy into communication practice within international enterprises, institutions and organisations. Typical positions include corporate communication manager, media/digital communications strategist, brand or sales communication manager, PR consultant, and roles in sustainability/CSR communication. The programme’s emphasis on research-informed concept development and a capstone project also supports entry into academic or research-oriented careers.