Master of Science in Digital Business Management

Overview The programme is offered as a part‑time, fully online Master’s taught in English and carries international accreditation. It is delivered by the university’s Digital/International Digital Business School and is designed to prepare learners for specialist and management roles in digitally driven organisations.

What you will learn Students gain practical and strategic competencies across digital management areas, including artificial intelligence, digital business models, analytics and digital marketing. The curriculum targets the skills needed to lead digital transformation initiatives and to develop and scale digital business opportunities.

Qualification options and practical info Successful completion yields a Master of Science degree, which also qualifies graduates to pursue doctoral studies. Alternatively, learners may opt for shorter credentials within the same framework: a Diploma of Advanced Studies (DAS), a Certificate of Advanced Studies (CAS) or a Certificate. The school regularly hosts online information evenings; dates and registration details are published on the programme website.

Practical bullets (key facts & admissions)

• Language of instruction: English
• Study format: Part‑time, entirely online
• Accreditation: Internationally accredited; awards Master of Science (doctoral eligibility)
• Other credentials available: DAS, CAS, Certificate
• Core focus areas: Digital management, artificial intelligence, digital business models, analytics, digital marketing
• Admissions details and application requirements: see the programme website for up‑to‑date information and entry criteria
• Information events: online information evenings — check the website for dates and registration links

Curriculum overview

The programme is structured around five core competence areas, each made up of two targeted courses. These areas—Digital Business; AI & Analytics; Web3 & Immersive Web; Digital Leadership & Transformation; and Digital Marketing & Sales—together cover strategic, technical and valuation perspectives on digital ventures and transformation. The curriculum deliberately pairs conceptual topics (e.g., strategy, leadership, planning) with applied subjects (e.g., analytics, blockchain, immersive technologies) so you learn both why digital change matters and how to implement it.

Graduates will be equipped to evaluate and design digital business models, apply AI and data analytics to customer and business problems, understand the implications and opportunities of blockchain and immersive web technologies, lead organisational digital transformation, and develop integrated digital marketing and sales strategies including e-commerce and customer experience management.

Key modules and learning outcomes

• Digital Business

  • Digital Business: Understand digital business models and ecosystems.
  • Digital Business Innovation: Learn methods to generate and assess digital innovations and new value propositions.

• Digital Business Planning & Valuation

  • Digital Business Planning & Valuation: Develop skills to plan, forecast and valuate digital initiatives and ventures.

• AI & Analytics

  • AI-Based Customer Experience Management: Apply AI methods to design and optimise customer experiences.
  • Machine Learning & Big Data Analytics: Gain practical knowledge of machine learning techniques and large-scale data analysis.

• Web3 & Immersive Web

  • Blockchain Technology & Web3-based Business Models: Understand blockchain fundamentals and how Web3 enables new business models.
  • Immersive Web & 3D Technologies: Explore immersive web approaches and 3D technologies and their business applications.

• Digital Leadership & Transformation

  • Digital Leadership: Build leadership capabilities needed to guide teams through digital change.
  • Digital Strategy & Transformation: Learn to craft and implement strategic roadmaps for organisational transformation.

• Digital Marketing & Sales

  • Digital Marketing: Master digital marketing concepts and channels to reach and engage customers.
  • Digital Sales & E-Commerce: Acquire the skills to design digital sales processes and manage e‑commerce initiatives.

Graduates are prepared for specialist and management roles in digital business functions — for example digital product/portfolio manager, digital transformation lead, data/analytics manager, AI product manager, digital marketing manager, e‑commerce manager, or consultant in technology and business transformation. The programme’s emphasis on AI, analytics, digital business models and marketing equips graduates to design, evaluate and implement data-driven digital strategies across sectors such as tech, consulting, finance, retail and startups.

As the MSc qualifies for doctoral studies, alumni seeking academic or high-level research careers can pursue PhD pathways. The part-time, practice-oriented format also supports career advancement for professionals seeking promotion or transitions into digital leadership roles within their organisations.