International Management, Marketing, Entrepreneurship (IMME)

Overview

This English-taught, full-time master’s programme is offered within the International Study Programme (ISP) and leads to a Master of Science (MSc) after a minimum of four semesters (minimum duration: two years). The curriculum gives a deep grounding in concepts and analytical methods across international management, marketing, and entrepreneurship, combining quantitative management tools, strategic planning and psychological perspectives. It is designed to prepare graduates for knowledge-based roles at upper and top management levels in multinational corporations and other organisations.

Specialisations and focus areas

Students can concentrate on one of three interlinked areas:

• International Management: develops comprehensive insight into organisational strategy and managerial decision-making, with particular emphasis on internationalisation strategies, innovation management and cross-cultural management.
• Marketing: covers market research processes and methods, tools for controlling and analysing marketing activities, and the effects of social and physical environments on consumer behaviour.
• Entrepreneurship: deepens understanding of business decision-making and planning, highlighting entrepreneurial decision processes, business model generation, organisational strategies and practical steps for founding a company.

Practical information

The programme places strong emphasis on quantitative reasoning and analytical rigor alongside strategic and behavioural perspectives. It is suitable for students aiming at strategic, analytical or leadership roles in international business environments. For full details on application procedures, course structure and tuition, consult the ISP website.

Requirements

• Deep understanding of economic theories
• Solid knowledge of analytical mathematics and statistical methods
• Strong English language skills

Overview

This master’s program combines core courses, elective specialization, and an independent research component to build advanced managerial, analytical, and marketing skills for international contexts. Core modules—International Corporate Strategy, Business Decision-Making, and Marketing Methods and Analysis—establish a foundation in strategic thinking, quantitative decision tools, and marketing research techniques. Teaching is delivered through lectures (concept introduction), tutorials (discussion and skills practice), and seminars (application of theories to a scientific project), culminating in a written master’s thesis and an oral seminar presentation.

Key modules and learning outcomes

• International Corporate Strategy: develop the ability to analyse and formulate strategies for firms operating across borders, considering competitive and institutional contexts.
• Business Decision-Making: gain competence in analytical and quantitative methods that support managerial decisions under uncertainty.
• Marketing Methods and Analysis: learn empirical research methods and data-driven marketing analysis to inform strategy and implementation.
• Compulsory elective seminar and optional scientific project: apply theoretical frameworks and methods to a focused research assignment, demonstrating the capacity to conduct independent scientific inquiry.
  Overall learning outcomes include advanced analytical reasoning, mastery of research methods, independent project design and execution, and the ability to present and defend academic work.

Structure, workload and student support

Students should expect roughly 20 hours per week of classroom contact plus at least 20 hours of independent study. The programme is primarily theoretical and analytically oriented; candidates must show they can work independently on a chosen topic using scientific methods. Note the semester sequencing: students starting in the summer semester begin with the second-semester modules and then take first-semester modules the following term. Lectures are offered only in their designated semester (winter or summer) as set out in the programme timetable. Academic advisors from the faculty are available to support students throughout the course.

Requirements (concise)

• Completion of three compulsory courses: International Corporate Strategy; Business Decision-Making; Marketing Methods and Analysis
• Participation in a compulsory elective seminar
• Option to undertake a scientific project (recommended for applied research experience)
• Submission of a final written master’s thesis and delivery of a seminar presentation/defence
• Weekly commitment of ~20 hours classroom plus ≥20 hours independent study
• Demonstrated ability to conduct independent, scientific work; programme is theoretical and analytically focused
• Awareness of semester-based lecture scheduling (winter/summer) and the summer-starter sequencing rule

The programme prepares graduates for knowledge-based management roles in multinational corporations and organisations, particularly in areas such as strategic management, internationalisation, innovation management, marketing analytics, and entrepreneurial venture creation. Its emphasis on analytical mathematics, statistics and decision-making equips students for data-driven positions such as strategy consultant, product/brand manager, market analyst, or roles in corporate innovation teams.

Graduates interested in entrepreneurship will gain skills for business model generation and start-up formation, while the international and exchange opportunities support careers that involve cross-cultural management and international business development. The programme’s theoretical and analytical training also provides a solid foundation for further research or doctoral studies in business-related fields.