Overview This English-taught Master of Arts programme, delivered through SRH’s distance-learning campus in Riedlingen, Germany, is aimed at people who want to design user experiences and services that truly satisfy customers. With services making up roughly 70% of gross value added across the European Union, there is growing demand for professionals who can shape meaningful interactions. The programme teaches you how to create interactive processes, product features and professional services that respond to real user needs.
What you will learn You will develop skills across both UX and service design, enabling you to design entire user journeys—from physical products like furniture to service settings such as hospitals and to digital interfaces. The curriculum combines innovation, technology, management and customer experience so you can design cohesive interactions with both digital and analogue systems. You will learn research methods to understand user behaviour, apply techniques from UX and service design, and have the option to specialise as either a UX designer or a service designer.
Career focus and approach The course prepares you to lead design processes and to work as a specialist or manager in design studios, UX agencies, or industry teams creating product- and service-oriented solutions. Projects let you define personal focus areas and apply your learning in practical contexts. You will also study models and methods at the intersection of business, marketing, design and technology—adapting existing approaches and developing new methods where necessary.
Entry requirements and essentials
Curriculum overview
This 90 ECTS Master’s curriculum is delivered over three semesters and combines practical and research-led approaches to UX and service design. The programme balances foundational business and design theory with hands-on prototyping and project work, preparing you to tackle complex user- and service-centered challenges in professional and research contexts.
Semester breakdown and key modules
Key learning outcomes
Requirements (summary)
This Master's programme requires applicants to hold an undergraduate degree (or an equivalent qualification) earned with at least 180 ECTS credits. Admission is selective and also takes into account practical experience, language ability and your familiarity with the study area. As part of the process you will be invited to a short motivational interview to discuss your goals and fit for the programme.
Below are the core entry requirements. International applicants should be prepared to provide official transcripts, proof of language ability and documentation of work experience as part of their application. For specific variations of this Master’s track and further details, please consult the programme website.
For more information about admission criteria for the particular Master’s variant you are applying to, please visit our website.
Winter Semester (International)
All Bachelor's and Master's degree programmes can be started on the first day of each month. Please allow two weeks for processing and submit your application for enrolment in a timely manner.
Graduates will be prepared for roles as UX designers, service designers, and user-experience specialists in UX agencies, industry, and organisations across product and service sectors. The programme trains students to research and understand user behaviour, design end-to-end user experiences for physical products, digital interfaces and service processes, and to develop user-oriented solutions that improve customer satisfaction and business outcomes.
Additionally, students gain management and methodological skills useful for leading design processes and teams, making them suitable for mid-level and potential management positions in sectors such as healthcare, consumer goods, digital services, and corporate design departments where service and user-centred design drive value creation.