This full-time, three-semester MSc equips students for leadership in a digitally connected and globalised business environment. Taught in English in small, interactive groups, the programme blends advanced international marketing concepts with digital strategy and strategic management. Close collaboration with academic staff and hands-on business projects ensure that theory is applied to practical challenges.
Students choose between two specialisations: Digital Marketing, which covers digital brand management, data-driven marketing and e-commerce; or International Marketing, which focuses on cross-cultural consumer behaviour, international sales management and intercultural leadership. Core modules include Digital Marketing, International Marketing, Consumer Data Analysis, Strategic Management, International Market Research, E-Commerce, Leadership and Communication, plus a Master’s thesis. The curriculum emphasises strategic market analysis, data-driven decision-making, and the development and implementation of international marketing and management strategies.
Graduates leave prepared for roles such as Digital Marketing Manager, Brand Manager, International Sales Manager, Business Development Manager or Strategy Consultant, with opportunities in Germany and internationally. The English-language, multicultural learning environment also helps build strong intercultural communication and leadership skills valued by global employers.
Requirements (as stated in the original description)
This master’s degree runs over three to four semesters and blends lectures, seminars and hands-on, project-based learning. In the first semester you build a solid foundation with core modules in digital and international marketing, consumer and user research methods, statistics, and strategic management. In the second semester you choose one specialist pathway—Digital Marketing or International Marketing—with the International Marketing track delivered entirely in English. The programme emphasizes applied work (including a Digital Marketing / Social Media Project in both tracks) so you graduate with practical experience as well as theory.
The Digital Marketing specialisation explores topics such as e‑commerce and data‑driven marketing, campaign planning and monitoring, brand communication in digital channels, digital business models and social media project work. The International Marketing specialisation centers on cross‑cultural consumer behaviour, leadership and intercultural communication, international sales management, innovation and change management, plus applied social‑media/digital marketing project work and selected advanced topics in international marketing and management.
You can use an optional third semester for an internship, study abroad or extra electives—this flexibility is particularly intended for students entering with a 180‑credit bachelor’s degree. The programme finishes with a Master’s Thesis and accompanying thesis seminar in the final semester, where you design and execute an independent research project that integrates your specialist knowledge and practical skills.
Program structure and requirements (concise)
Key learning outcomes
This master's programme requires a completed first university degree (Bachelor’s or equivalent) with a solid academic record and a strong foundation in business-related coursework. If your degree follows a different credit or grading system, you should be prepared to document and — if needed — convert credits so they can be evaluated against the ECTS and the stated grade threshold. The programme also expects some quantitative background in mathematics or statistics.
If your bachelor’s contains only 180 ECTS (common for many three‑year degrees), you can still be eligible but must add 30 ECTS before or during enrolment. These extra credits can come from a supervised practical phase (e.g., an internship), an accredited study-abroad period, or additional university coursework. Make sure you can provide official transcripts and course descriptions to demonstrate both the business content and the math/stat credit requirement.
Key admission requirements:
Winter Semester (International)
15 June 2026
Winter Semester (EU/EEA)
1 September 2026
Graduates are prepared for roles in digital and international business functions such as Digital Marketing Manager, Brand Manager, International Sales Manager, Business Development Manager, or Strategy Consultant. The programme’s mix of data‑driven marketing, strategic management and intercultural leadership equips students to work across sectors—from consumer goods and e‑commerce to consulting and B2B sales—both within Germany and internationally.
Practical project work, internships and the option to study abroad also improve employability by providing real-world experience and international exposure valued by global employers.
HWR Berlin (Berlin School of Economics and Law) — Berlin
Dortmund University of Applied Sciences and Arts — Dortmund
Furtwangen University — Villingen-Schwenningen
Harz University of Applied Sciences — Wernigerode