Business in a Digital World (MBA)

Overview

This English-taught MBA blends core business administration topics with the strategies and challenges of digital transformation. The program is aimed at preparing students for leadership roles across local, global and digital economies by combining theory with applied practice. Emphasis is placed on sustainable responsibility in economic development and on developing the skills needed to represent and grow organisations in international markets.

Instruction uses a blended-learning model that combines classroom teaching, guided self-study and online components. The curriculum is delivered over three semesters and includes two short-term study stays abroad, giving students direct international exposure alongside classroom learning. Graduates leave equipped with practical tools for managing digital change and for creating or expanding business in global markets.

Program facts and requirements

• Degree awarded: MBA (Master of Arts)
• Language of instruction: English
• Field: Business Administration with focus on digital transformation
• Duration: 3 semesters
• Study format: Blended learning (classroom, self-study, online elements)
• International component: Two short-term stays abroad included
• Learning approach: Theoretical and practical training with emphasis on sustainable economic responsibility and leadership skills for global/digital contexts

This curriculum prepares students to lead and innovate where business and digital technology intersect. In the first semester you build a strong managerial foundation with modules in Advanced Business Administration, Business Cultures, Business Ethics, Business Information Systems and Digital Business Models. A Study‑Abroad Module in semester one gives early international exposure and practical perspective on cross‑cultural business practices.

Semester two deepens analytical and leadership capabilities through Advanced Research Methods for Business Students, Leading and Managing in a Global Environment, Economic Geography, The Internet of Things and Analytics for Data‑Driven Decisions. A second Study‑Abroad Module expands global networks and allows you to apply digital strategies and data analytics in a different market context. The program emphasizes hands‑on use of information systems, data analytics and emerging technologies to solve real business problems.

The third semester is dedicated to independent research: Thesis Coaching guides your project work and you complete a Master’s Thesis that integrates academic rigour with practical relevance. Graduates will be able to formulate and investigate complex business questions, design digital business models, and lead data‑informed initiatives in international organisations.

Key modules (by semester)

• Semester 1: Advanced Business Administration; Business Cultures; Business Ethics; Business Information Systems; Digital Business Models; Study‑Abroad Module I
• Semester 2: Advanced Research Methods for Business Students; Leading and Managing in a Global Environment; Economic Geography; The Internet of Things; Analytics for Data‑Driven Decisions; Study‑Abroad Module II
• Semester 3: Thesis Coaching; Master’s Thesis

Learning outcomes

• Apply advanced business administration concepts to digital contexts and design viable digital business models
• Demonstrate intercultural competence and ethical decision‑making in international business settings
• Use business information systems, IoT concepts and analytics tools to support data‑driven decisions
• Conduct rigorous applied research using advanced methods and communicate findings in a Master’s Thesis
• Lead and manage teams and projects in global environments, informed by economic geography and market context

Program requirements (overview)

• Three‑semester structure culminating in a Master’s Thesis
• Two Study‑Abroad Modules (one in semester 1, one in semester 2) for international exposure
• Coursework covering advanced administration, digital technologies, analytics, research methods and leadership, plus thesis coaching in the final term

Graduates are prepared for leadership and management roles in organisations operating in digital and international markets. The programme equips students to design and roll out digital business models, represent companies in global settings, and lead teams through digital transformation while taking sustainability and ethical considerations into account.

Typical career paths include management positions in international business development, digital strategy, product or project management for digital initiatives, and consultancy roles where combining business administration with digital expertise is required.